set_property(<GLOBAL                      |
  DIRECTORY [<dir>]           |
  TARGET    [<target1> ...]   |
  SOURCE    [<src1> ...]
  [DIRECTORY <dirs> ...]
  [TARGET_DIRECTORY <targets> ...] |
  INSTALL   [<file1> ...]     |
  TEST      [<test1> ...]
  [DIRECTORY <dir>] |
  CACHE     [<entry1> ...]    >
  [APPEND] [APPEND_STRING]
PROPERTY <name> [<value1> ...])

vengi-voxel/vengi cmake/pack.cmake :58

set_property(INSTALL "$<TARGET_FILE_NAME:voxedit>" PROPERTY CPACK_START_MENU_SHORTCUTS "vengi-voxedit")